Tweets of the week: Visma-Lease a Bike are fed up, Mathieu van der Poel's mullet, and a Mark Cavendish costume
It's 2024, time to stop calling them Jumbo
Jumbo-Visma - sorry - Visma-Lease a Bike have had enough of everyone saying their name wrong.
First thing this morning, the Dutch super-team posted a video on their social media, outlining their new 'Name Game'. "Who can say our name right the most?" The team asked. In other words, please stop calling us Jumbo, for crying out loud.
The duty fell on Wout van Aert to star in the video. It opens with the Belgian sitting on his hotel bed, dressed head to toe in branded kit, scoffing at TV commentators who misname his team. Next, he's in the bathroom, coiffing his hair, when he hears another slip-up. He's had enough. He looks down in disgust and then straight into the camera. "It is Visma-Lease a Bike!" he affirms.
Not once is the J word mentioned in the video. But let's cut some slack for those still using it.
After all, change is difficult. I, for one, am still struggling to come to terms with Decathlon-AG2R La Mondiale's decision to part with the brown shorts. They were an institution in our sport - just like Jumbo was for the past nine years.
The brand (a Dutch supermarket chain, in case you were wondering) became a title sponsor of the squad in 2015. After four years as LottoNL-Jumbo, the team changed its name to Jumbo-Visma, which it has been known as for the last five seasons. Recently, though, there was a bit of a scandal at Jumbo HQ; the supermarket's former CEO was arrested for suspected money laundering, a new CEO came in, and sponsorship funding was reportedly pulled.
Right, history lesson over.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
I understand Visma-Lease a Bike's frustration, too. After all, sponsors make the wheels go round in professional cycling, more so than in other sports. Companies pay for exposure in team names - often a lot of money as well - and if they aren’t being recognised, they'll struggle to see the worth in the investment.
Their frustration, I imagine, is similar to that of Elon Musk, when we continue to call this web franchise Tweets of the Week, despite him rebranding Twitter as X eight months ago.
Anyway, Visma-Lease a Bike it is. That's one point in the Name Game for Cycling Weekly.
Elsewhere on social media this week, the Giro helmet memes keep coming, and Remco Evenepoel dons his best Mark Cavendish costume.
1. No hard feelings for the number of Jumbo mentions in this article, right guys?
A new name, not easy for everyone.Which commentator or podcaster can maintain the highest rate of accuracy during the Spring Classics?This is The Name Game. 📢 #TheNameGamehttps://t.co/yIM7BfvLj7 pic.twitter.com/8n9vKyESXCMarch 15, 2024
2. Do you think Jonas Vingegaard gets Matteo Jorgenson's hand-me-downs?
Sorry for Jonas not bringing the Trident pic.twitter.com/Yi4wtNuutRMarch 12, 2024
3. After years of dreaming (literally in Brandon McNulty's case), the Americans finally found their place on a WorldTour podium
Brandon McNulty and Matteo Jorgenson as 15-year-olds on an early trip racing in Europe, 2014.Ten years later, they're 1-2 in Paris-Nice. pic.twitter.com/tqBdX66KbaMarch 8, 2024
4. Aero will strike again, and next time it will be bigger and uglier
A post shared by maximilian [woutvanart] (@woutvanart)
A photo posted by on
5. Ohhh, so that's why the front part is so big
the rat is doing WHAT ??? 🐀 pic.twitter.com/2OOfyFtQHMMarch 10, 2024
5. Word of the helmets has even reached John Cena. Yes, the former WWE champion John Cena
A post shared by John Cena (@johncena)
A photo posted by on
6. Here's Riejanne Markus with her best Napoleon impression
A post shared by Team Visma | Lease a Bike Women (@teamvisma_leaseabike_women)
A photo posted by on
7. And here's Remco Evenepoel with his best Mark Cavendish impression
“I feel like Mark Cavendish” 😁Quote of the week from @EvenepoelRemco! pic.twitter.com/Ni6cPeX2MQMarch 10, 2024
8. Sorry to be the guy who points out continuity errors, but there's a bit in this Red Bull video where they say Lotte Kopecky and runner Rani Rosius are on the Belgian GP track at the same time, despite the weather being completely different
A post shared by Red Bull Belgium (@redbullbe)
A photo posted by on
9. Did you know they call in goats to tidy the grass on the Trouée d'Arenberg before Paris-Roubaix? Well, you do now
Arenberg forest getting ready 🙃 #Roubaix pic.twitter.com/0Z081kmDySMarch 11, 2024
10. Tadej Pogačar is ready to put the Pog in Poggio
A post shared by Tadej Pogačar (@tadejpogacar)
A photo posted by on
11. He may be one of the best cyclists in the world, but that doesn't mean he can't have an Aldi loyalty card (bottom right, for those struggling to spot it)
A post shared by Michael Matthews (@bling90)
A photo posted by on
12. And finally, in a world of tufts and goatees, don't be afraid to choose a mullet
🌈 A world champion is roaming in the streets of Pavia... But the mullet though 👀 #MilanoSanremo presented by @CA_Ita pic.twitter.com/bUp6cuKnV7March 15, 2024
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is fluent in French and Spanish, and holds a master's degree in International Journalism, which he passed with distinction. Since 2020, he has been the host of The TT Podcast, offering race analysis and rider interviews.
An enthusiastic cyclist himself, Tom likes it most when the road goes uphill, and actively seeks out double-figure gradients on his rides. His best result is 28th in a hill-climb competition, albeit out of 40 entrants.
-
Forget distance covered, these are the key stats to note in your Strava Year in Sport
We asked a coach how to best analyse our end of year Strava data
By Tom Davidson Published
-
'She should show a bit more respect' - Lotte Kopecky responds to Demi Vollering comments
The pair seemingly had one last fractious year together at SD Worx-Protime in 2024
By Tom Davidson Published
-
Remco Evenepoel collaborates with Belgian Post to launch 'Remco Reflex' safety initiative after being doored by post vehicle
Double Olympic champion required surgery after suffering a luxation of the clavicle, contusions on his lungs, a fractured rib, shoulder blade and hand in the collision last Tuesday
By Tom Thewlis Published
-
Tweets of the week: Tadej Pogačar's Spotify Wrapped, Tom Pidcock gets lit, and Lidl-Trek pose in a supermarket
Here's your social media round-up, including the world champion's top-five artists
By Tom Davidson Published
-
Tweets of the week: Tom Pidcock as a cake, Mark Cavendish speaks Gen Z, and stiletto cycling shoes
There's a likeness beneath the icing
By Tom Davidson Published
-
Tweets of the week: What's next for Mark Cavendish?
It's the question on everyone's lips
By Tom Davidson Published
-
Tweets of the week: Remco Evenepoel celebrates an important day, GB Olympians meet the King, and Ineos Grenadiers throw a party
Happy World Ventilation Day everybody
By Tom Davidson Published
-
Tweets of the week: Demi Vollering rescues a goat, Mark Cavendish does martial arts, and Wout van Aert sings as a squirrel
It's been a particularly surreal week on social media
By Tom Davidson Published
-
Tweets of the week: Off-season hits hard, Lance Armstrong and Jan Ullrich hang out, and Lotte Kopecky shows she's a daredevil
Jeremy Vine gets irate about a cycle lane and more in this week's social media roundup
By Adam Becket Published
-
Tweets of the week: Lidl-Trek go brat, some muddy riders at Paris-Tours, and Cav is the new Bond?
It's everyone's favourite cycling social media round-up
By Adam Becket Published