HED unveils more affordable, super-wide gravel wheels: Emporia GC3 Performance

Handmade in the USA, the rim profile borrows heavily from the more premium Emporia GC3 Pro wheelset

HED Emporia GC3 Performance
(Image credit: HED)

HED Cycling, the American wheel manufacturer, has just added to its gravel range with the 700c only Emporia GC3 Performance. These carbon hoops are targeting the more affordable end of the spectrum – which has become increasingly competitive in recent years.

Retailing at $1,650, these still don’t quite match the cheapest carbon gravel wheels on price. But then again, the Emporia GC3 Performance wheels are built by hand in Minnesota and the design draws heavily on cues from the premium Emporia GC3 Pro wheels – so you can at least see where your money is going.

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