Is Peloton about to be bought by Amazon?

With share prices fluctuating, buyers such as Amazon and Nike are reported to be circling…

(Image credit: Peloton)

Peloton - one of the biggest players in the booming indoor training market - appears to be attracting interest from potential buyers, including Amazon and Nike, according to reports from the Wall Street Journal and the Financial Times.

The market for indoor cycling, and associated apps, ballooned during Covid lockdowns - but has been volatile. Although peaking at a $50bn valuation, Peloton’s fortunes have been spiky, and the share price has dropped considerably since those heights.

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Stefan Abram
Tech features editor

After winning the 2019 National Single-Speed Cross-Country Mountain Biking Championships and claiming the plushie unicorn (true story), Stefan swapped the flat-bars for drop-bars and has never looked back. 

Since then, he’s earnt his 2ⁿᵈ cat racing licence in his first season racing as a third, completed the South Downs Double in under 20 hours and Everested in under 12.

But his favourite rides are multiday bikepacking trips, with all the huge amount of cycling tech and long days spent exploring new roads and trails - as well as histories and cultures. Most recently, he’s spent two weeks riding from Budapest into the mountains of Slovakia

Height: 177cm

Weight: 67–69kg