Tech Question: How long will brands continue to make rim brake wheels?

With disc brake road bikes omnipresent and the popularity of gravel showing no signs of slowing down, is rim brake wheel production in its last throes?

Rim brakes
(Image credit: Future)

The march of the disc brake road bike began in earnest over ten years ago. Its rise has continued to the point that today they are ubiquitous, with most brand's flagship models now offered as disc only. Even the professional peloton, often notoriously slow to adopt new technology, has made the switch en masse, albeit reluctantly in some cases. All of which should have sounded the death knell for rim brake wheels. 

Except it hasn’t. At least not just yet.

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