Viva Italia! 3T adds another made-in-Italy bike to its range

The Strada Italia seeks to blend comfort and aerodynamics, plus Giro-inspired shoes, shades and a wristwatch

Oakley Giro collection / Nimbl Ultimate Stelvio shoes / Bravur La Corsa Rosa IV watch / 3T Strada Italia road bike
(Image credit: Oakley / Nimbl / Bravur / 3T)

Italy’s bel paese nicknamed is well-deserved. After all, beauty is everywhere. From the rugged Dolomites to the sun-soaked Amalfi coast; across the spires of Naples and the obelisks of Rome. It’s a country where natural and man-made aesthetics meet, and make history, from the top to the tip of its boot. Italy has seemingly unearthed one cultural gem after another, regardless of whether you like your art in a gallery, on a plate, strutting along the catwalk or indeed flying by on two wheels. 

Italy adores cycling and the Giro d’Italia is the country’s beloved bike race. And like its opera it’s a dramatic affair. It produces heroes, villains and, occasionally, gods. In the case of some riders they are one and the same. But it’s also a race that showcases the country’s stunning landscape and draws attention to its artists and artisans; winemakers are celebrated alongside Dante here. 

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.