Decathlon is taking aim at cycling's biggest brands with Van Rysel - and it's making pro bikes more affordable along the way

Decathlon’s move up-market with Van Rysel is good news for road cyclists

Van Rysel store opening images
(Image credit: Van Rysel)

With its affordable prices and quality specs - previously marketed under the Triban umbrella - Decathlon has a big presence in the value end of the road bike market. So why has the French sporting superstore chain launched the RCR Pro, a £9,000, 6.9kg aero/lightweight superbike pitched at the premium end of the market?

Maxime Delabre, chief marketing officer for Van Rysel puts it simply. While cyclists might choose one of Decathlon’s bikes as a first road bike, as they develop and want to upgrade their ride, they’re looking to other brands. Decathlon wants that to stop.

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Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.