London-based company Goldgenie have decked this bike out in 24 carat gold, and it's yours for just a quarter of a million pounds

If you’ve got £250,000 left over from your Christmas bonus this year then this gold plated bike could be just the thing to invest in.

Embellishing a road bike in 24 carat seems the ultimate in extravagance, but not for London-based company Goldgenie, who appear to be willing to coat literally anything in gold.

“Striking to look at, the bike is even more beautiful when in fluid motion, as the spinning spokes catch the sunlight and ripples along the golden frame,” Goldgenie say on their website.


It’s probably not the kind of bike you would want to take out on your local club ride, but possibly one you would reserve for pootles around Mayfair.

If the gold glinting in the sun is not enough for you, then the bike will also be adorned with diamonds and “makes for the ultimate once-in-a-lifetime gift for yourself or someone truly special.”


Source: Gizmodo

  • Bob

    the height of poor taste

  • Rupert Rivett

    The most repulsive thing I have seen in ages. SO WRONG on many levels. When they sell it I hope they are going to give all the money to charity and the person that buys it then makes sure that all the gold is melted down and sold off to raise further money for charity.

  • Jack Ibbotson

    This is a £400 giant that they’ve turned gold. An advertising stunt fit for the mail but its hardly cycling news.

  • Earl

    Replacing gear clusters would be pricey

  • Earl

    A must have for every Arab cyclist

  • Ross

    @GiantBromley that bike is going to get scratched easily! but it looks good to me #goldbike