2,000 cans of Volvo LifePaint available to pick up for free in London bike shops

High-vis clothing certainly has its uses to help keep you seen on the road at night, however, let’s face it, it’s not the most stylish thing to be wearing, especially during the day.

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With this in mind, Volvo has developed LifePaint, a glow-in-the-dark spray that can be applied to bikes, clothing and equipment, glowing brightly under the glare of car headlights, but being completely invisible during the day.

This isn’t the first time Volvo has attempted to improve cyclists’ safety, having previously teamed up with POC to create a system that uses GPS data to tell cyclists and drivers when they are on a collision course.

A bit less high tech, the LifePaint spray can be used on any material without affecting its colour of texture, and will last for approximately one week after application (although can also be washed off in the meantime).

volvo lifepaint 2

Thankfully Volvo LifePaint is only a temporary addition to your bike

Eight bike shops in London and one in Kent are involved in the scheme, with cyclists being encouraged to head along to collect one of 2,000 cans. If this trial proves popular, Volvo says it will look into making the LifePaint available on a national scale.

For more details visit the Volvo website.

  • Jamie Dean

    All well and good saying you shouldn’t have to use it but like Super T said which would you rather – stand out like a Christmas Tree or be hit by some moron that done a quick glance before pulling across that junction. The whole idea is to make drivers look twice and make them think “Oh what’s that shiny thing coming towards me” and hopefully that gives you enough time to pass. Unfortunately you have to adapt to survive, the roads are getting busier and some (not all) cyclists should really think about their safety more.

    Also your point about Badgers and Foxes, seriously ? Look how many you see squished on the roads, I’d rather not be one of them!

  • Huey

    I’m glad you agree everyone should take more care. Steam gives way to sail, etc. Now we’re done as your other comments will have us round in circles. You cannot make those who will not or do not see, see better, without some other recourse than spraying reflective paint on their unwitting targets.
    You’re not hearing what I’m saying about lighting or being more visible through other means. What lengths is a reasonable person expected to go to, to make themselves visible to those who will not or do not see? Reflectives will only help when the headlights illuminate it, and that will be from a front perspective, and you have already stated that’s when bike lights are perfectly acceptable.
    One time I was hit from a vehicle pulling out from a side road. It was my right of way, I had FIVE front lights – two bright beams to see by, one flashing OMNIDIRECTIONAL reflector-based LED, and two OMNIDIRECTIONAL LEDs atop my cycle helmet (I also had FOUR rear lights, but I digress). I was wearing a retro-reflective ‘bones’ design top from Foska (it’s a Marmite thing ;o). Now, whilst their headlights would have not induced a reflection from my top, as it was perpendicular to the vehicle and you appreciate angles of incidence it seems, my FIVE lights should have given a teensy bit of a warning that something was approaching – IF THEY HAD LOOKED.
    It turns out, they had lost focus and were on autopilot, only being two turns from their own home, but thanks to the CTC and their excellent legal team, I managed to get sufficient recourse to fund my replacement front teeth for a few years yet. Unfortunately, whilst the medical emergency services were excellent, the traffic police who attended were absolutely shocking in the lack of evidence they gathered from the scene and witnesses present. “It’s only a bike”. Authorities need to step up big time in this regard.
    Sadly this was not an isolated incident and practically every day I have a close shave due to drivers’ lack of skill, awareness or consideration. I do use a camera or two now though, ready for the next biggie that requires it. I shouldn’t have to spend hundreds on this kit either, but to me it is more effective than more lights or more reflectives.

  • Super T

    I totally agree, everyone should take more care, but there will always be people who don’t. Speaking of lights. Front and rear facing lights are great when viewed from those directions but not always great when viewed from oblique angles, like when you’re pulling out of a junction. No one is going to force you to use this stuff, like no one forces you to wear a reflective jacket, but if you want to decrease the chances of being hit at night by a non-careful, distracted or plain really didn’t actually see you driver, then I’d advocate lighting yourself up like a Christmas tree. Easy to find your bike in the dark too.

  • Huey

    A great idea which we shouldn’t have to use if drivers observed their surroundings sufficiently well.
    I have multiple, quality, front and rear lights and drivers either look and compromise my safety for their (momentary) expediency, or look but don’t see (me). I simply cannot see why there is not pressure applied to the driving community to step up and consider it a life threatening activity and to act accordingly.
    Does a badger or urban fox wear (or are being advocated to wear) Volvo’s paint? Do pedestrians? No? Well why should cyclists be forced to dress up like a yellow alien in addition to the legal lighting required (and yet we STILL are unseen)? It should be drivers who should be changing their habits to accommodate other road users, not other road users having to put in place extra mechanisms to address drivers’ shortcomings. If you can’t drive to a standard, get off the road. Compulsory retests every 10 years please.
    I speak as a pedestrian, cyclist, car and van driver who looks AND sees.

  • Super T

    To be honest, as a cyclist more than I am a driver, I’d rather not be hit than work out who’s fault it was! This seems like a great idea to me and well done to Volvo for investing the R&D to develop it. We as cyclists can always blame the driver for not taking enough care, but there will always be careless drivers, as there will always be careless cyclists and careless pedestrians. Hopefully this spray, as with all anti-collision measures, will mean we have to decide who’s fault it was fewer times.

  • Gengis

    this is fantastic. I can target cycalists from a much greater distance now. Does it come with stick on bulls eyes?

  • Erik Van Bommel

    Yet another scheme put up by car manufacturers to cover their customers arses. ‘Of course I didn’t see him, officer, he wasnt glowing like a Chernobyl cow.’

  • Richard Corso

    This has to be an early April Fool item! Should have been published tomorrow

  • djconnel

    This really stinks of “blame the victim”. If you’re driving your Volvo too fast for the visibility conditions and you hit a cyclist whose bike wasn’t sprayed down in glow-in-the-dark paint, it’s not your fault.

  • ed

    “Life paint. The alternative to death.”