23.2 million viewers watched the Tour de France Femmes live in 2022

Thanks to the Tour de France Femmes, women’s cycling is now the 4th most followed women’s sport, says Zwift report

Tour de France Femmes podium- jerseys
(Image credit: Getty Images)

Last year's Tour de France Femmes avec Zwift, a momentous revival of a women’s edition of cycling’s most recognizable event, the Tour de France, was reported as a smashing success. Millions of people across five continents and 190 countries tuned in to watch eight action-packed days of racing. Thousands more crowded the French countryside streets and banged on the finish line boards. 

As the main sponsor of the event, Zwift wanted to know just how successful its four-year investment is. Using data from sports intelligence company Nielsen Sports, Zwift set out to measure and analyze the impact of the 2022 race, hoping to answer the question: Was the race really the catalyst for change we all believed it would be? 

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Anne-Marije Rook
North American Editor

Cycling Weekly's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.

Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.