Are Lidl-Trek's bikes the prettiest at the Tour de France?

Each rider of the women's and men's teams will be racing aboard a one-of-a-kind Project One ICON Trek Émonda or Madone

Trek Project One ICON TdF edition collage
(Image credit: Trek)

When the 2023 Tour de France gets underway on Saturday, July 1, each rider of the Lidl-Trek squad (formerly knowns as Trek-Segafredo) will be rolling through France on a one-of-a-kind Project One Icon bicycle.

Trek today unveiled eight all-new Project One ICON paint schemes, made especially for the bike brand's professional men’s and women’s road teams but available for consumers worldwide. 

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