Build it and they will come: the rise of Zwift

We tracked down the virtual riding platform's top brass to find out how it all began, and where it's going

Zwift's London office
(Image credit: Zwift)

The loneliness of the indoor trainer. All great business ideas begin with a problem that needs solving. In this case, Eric Min – a tech entrepreneur in his early-40s who had just left behind a tight-knit NYC cycling community to live in London – had both the problem and the solution. "I wanted to get rid of the sense of loneliness that I felt when I rode indoors," says Min, the originator of what has long been a global super-success, Zwift.

It may come as a surprise to many that Zwift was conceived not in the airy offices of a California tech start-up, or even in New York City, but in London, England. That said, New York certainly inspired what was invented in part to solve a London problem. The original seed was planted for Zwift when Min was living in New York City, training in Central Park with the close-knit cycling community he relied on for regular rides and meet-ups. But then he moved across the pond.

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After cutting his teeth on local and national newspapers, James began at Cycling Weekly as a sub-editor in 2000 when the current office was literally all fields. 

Eventually becoming chief sub-editor, in 2016 he switched to the job of full-time writer, and covers news, racing and features.

A lifelong cyclist and cycling fan, James's racing days (and most of his fitness) are now behind him. But he still rides regularly, both on the road and on the gravelly stuff.