Could an NFT cycling club ever work?

The launch of 'Bike Club' was accompanied by a Twitter furore, but is there a genuinely growing community behind the NFT avatars?

NFT Image Jonny Long
(Image credit: Bike Club NFT)

When TV’s Matt Stephens posted a cartoon drawing of himself on Twitter he couldn’t have foreseen the immediate backlash. That is, if the image had just been an image alone, and not a promotion for an upcoming, cycling-themed NFT.

“Matt nooooo not an NFT,” came the replies. “It’s terrible for the environment at worst, and a scam at best.”

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Hi. I'm Cycling Weekly's Weekend Editor. I like writing offbeat features and eating too much bread when working out on the road at bike races.


Before joining Cycling Weekly I worked at The Tab and I've also written for Vice, Time Out, and worked freelance for The Telegraph (I know, but I needed the money at the time so let me live).


I also worked for ITV Cycling between 2011-2018 on their Tour de France and Vuelta a España coverage. Sometimes I'd be helping the producers make the programme and other times I'd be getting the lunches. Just in case you were wondering - Phil Liggett and Paul Sherwen had the same ham sandwich every day, it was great.