Pinarello comes under fire for 'sexist' e-bike ad campaign

Brand's e-bike launch powered off to a bad start

Italian bike brand Pinarello has been accused of sexism and ageism following the ad campaign which accompanied the launch of its first electric road bike. 

The 'Nytro' e-bike was unveiled on social media on Monday, promising to offer ride quality matching a "real Pinarello", with a claimed weight of just 13kg.

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