Pinarello apologises for 'sexist' e-bike advert which 'failed to reflect company values'

Advert featured female rider who "would like to follow easily the men's pace"

Pinarello has issued an apology after facing a social media backlash over an advertisement for its new electric bike.

The Italian brand came in for significant criticism over the publicity for its new Pinarello Nytro e-bike, saying that the bike was aimed at "women who would like to follow easily the men’s pace, or even the ones who desire to experience cycling as a new way of life, climbing easily and going downhill safely, enjoying every single minute on the bike."

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Henry Robertshaw began his time at Cycling Weekly working with the tech team, writing reviews, buying guides and appearing in videos advising on how to dress for the seasons. He later moved over to the news team, where his work focused on the professional peloton as well as legislation and provision for cycling. He's since moved his career in a new direction, with a role at the Department for Environment, Food and Rural Affairs.