Virtual reality headsets could make people 40 per cent more likely to take up cycling

British Cycling report shows how "small behavioural nudges" can get people back on their bikes

Benefits of cycling

Virtual reality headsets showing footage of people enjoying cycling could have a major impact on getting people into cycling, according to a new report by British Cycling and HSBC UK.

The Bike Shed Studies report looked at the effect of "small behavioural nudges" on getting people who have stopped cycling - so-called "lapsed riders" - to get back on their bikes, with virtual reality headsets one of a number of methods which could help people return to two wheels.

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