As a result of fomer Barloworld rider Moises Duenas? positive test for CERA during the Tour de France, the South African company?s commitment to the sport had been wavering but has now confirmed a deal that will see the team through to the end of next year.
“The Barloworld sponsorship has been both successful and popular. The sponsorship has united Barloworld employees and attracted remarkable international interest and support,” said Chris Fisher, Head of Corporate Marketing at Barloworld.
?Barloworld has enjoyed incredible levels of support from the public for the sponsorship. Our experience has been that today’s cycling fan supports a team that “touches their heart” or one that is the underdog or “the little guy”. Team Barloworld, due to their wildcard status in the Tour de France, and their smaller budget than the big teams, has acquired the label “The little team that knew they could” which has led to the emotional support not only of South Africans but a legion of international fans”.
EARLY SEASON SPORTIVES
With the 2008 sportive season coming to an end, you may be starting to consider which events to target next year.
Entries (on-line and via entry form) will open on November 1 for the Cheshire Cat cyclosportive (March 29) as well as the North Cornwall ?Tor? on April 19. Both events feature on the UCI Cycling for All calendar having met the required standards for organisational quality.
Both are established, popular sportives with ?The Cat? attracting 1,000 participants last year. Acting on feedback from competitors last year, the organisers have three revised routes on offer; one, almost pan-flat 37-mile route aimed at beginners, with a 67 and 102-mile rides on offer to the more experienced sportive connoisseur.
?The Tor? meanwhile, is one of the toughest sportives on the calendar. ?Digital mapping, route profile print outs and GPX files might tell you half the story- let your legs tell you how tough this ride is after you?ve ridden it,? says organiser, Geoff Saxon. ?In particular, the North Cornwall coastal road section simply bounces riders from sea level to cliff-top time after time?.
More information can be found at www.kiltoogo.com and www.northconrnwalltor.co.uk
CANON ON TRACK WITH WORLD CUP
Canon announced on Tuesday that it will once again support the Manchester round of the track World Cup this weekend.
Canon, who also sponsored the track World Championships in Manchester, will provide a range of high-end print equipment as well as a results service.
?We are delighted to support the [event] once again,? said Canon?s UK managing director, Andy Vickers. ?Not only does British Cycling success encourage people to get on their bikes to keep fit it also inspires individuals to do more for the environment?.
RIDE IT RETURNS
The Evans Ride It! Series will travel south for the next event in Dorking.
Over the weekend of December 6 and 7, both road and off-road rides will take place including a night ride on the Saturday evening.
?There is a great deal of ascending at this event, however once up high riders will be rewarded with fantastic views atop of each of the major climbs,? explained Dean Stacey, Event Manager. ?The courses gives riders a great workout and provides the perfect excuse to scoff a couple of mince pies guilt free this Christmas!?
See www.evanscycles.com/rideit for more details.