Sports clothing manufacturer Adidas has officially published the first photographs of the new British Cycling national team strip. The new design was unofficially leaked when a bike shop posted a photo of the jersey in mid-December on its website.
The new design is a radical departure from the old predominantly red and blue kit, with a white background and union flag motif emblazoned across the jersey. The shorts are a dark blue colour.
The official photos show Olympic track champion Sir Chris Hoy modelling the kit. Team sponsors Sky and Gatorade have their logos displayed on the kit, although the words 'Great Britain' appear to be missing.
According to British Cycling, the new strip is the result of months of work between themselves and Adidas. The strip is a one-piece design that aims to incorporate the "aerodynamics of time trial skin suits with the comfort of elite stage race jerseys".
Replica kit will be available to buy from February.
We still say that the union flag is the wrong way around, though.
Great Britain's new team kit for 2013
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.
Faster: The cycling podcast from Dr Hutch
Dr Hutch is back with season two of his podcast Faster as he speaks to the worlds best riders about how they go.... well, faster.
By Michael Hutchinson • Published
It's time to head back to the coast. Here are your CW5000 August challenges
Another two challenges to inspire your riding and help you get those miles in this summer
By Simon Richardson • Published