New British Cycling kit officially unveiled

Sports clothing manufacturer Adidas has officially published the first photographs of the new British Cycling national team strip. The new design was unofficially leaked when a bike shop posted a photo of the jersey in mid-December on its website.

The new design is a radical departure from the old predominantly red and blue kit, with a white background and union flag motif emblazoned across the jersey. The shorts are a dark blue colour.

The official photos show Olympic track champion Sir Chris Hoy modelling the kit. Team sponsors Sky and Gatorade have their logos displayed on the kit, although the words ‘Great Britain’ appear to be missing.

According to British Cycling, the new strip is the result of months of work between themselves and Adidas. The strip is a one-piece design that aims to incorporate the “aerodynamics of time trial skin suits with the comfort of elite stage race jerseys”.

Replica kit will be available to buy from February.

We still say that the union flag is the wrong way around, though.