If we thought the entry level Road Shoe was a departure from Adidas' pro cycling past, an intriguing decision following a 15-year hiatus, we hadn't seen nothin' yet.
The Velosamba takes aim at what Adidas calls a "young and burgeoning generation of cyclists that are building a creative, diverse and city-based cycling culture."
We've seen 'How To' guides on how to cut out a section of the sole in your day-to-day trainers, and embed cleats - but now Adidas is doing it for us, and probably to greater effect.
Taking its stylistic inspiration from the popular Samba shoe, Adidas says this commuter shoe says fuses "street style with the outsole technology", the idea being that riders can hop off the bike and go about their daily business in shoes that look just like their normal trainers.
The shoes feature a recycled nylon insole board promising stiffness on the bike, with a fully integrated rubber cup outsole that features a two-bolt cleat fitting for SPD pedals.
The iconic three stripes are reflective, as is the heel detail.
The brand said that "consultations with cycling communities in London, Los Angeles and Germany highlighted that the culture of cycling is changing and showed a greater demand for versatile products that fit into their lives on and off the bike."
Adidas' past in cycling shoes is wrapped up in pro cycling culture, the brand famously sponsored Eddy Merckx and he wore their shoes to wins at all three Grand Tours, also donning them for his Hour Record, Adidas produced a 'Merckx' shoe which depicted his face on the tongue.
The brand has hinted that there's more to come, "the launch of Velosamba is another step on our journey towards creating a range of products that enhance the cycling experience and which play a part in changing the way that cities move for the better, said Celine Del Genes, General Manager, Adidas Specialist Sports said.
“Following the launch of The Road Shoe which represented our return to road cycling footwear, the Velosamba draws on our street style heritage and expertise in cycling to bring something truly unique to cyclists.
“Our ambition is to cater to the needs of a rapidly developing new cycling culture by creating accessible high-quality products that empower more people to clip in and ride.”
The Velosamba launches in four separate colourways, and is available now for £100, in sizes 3.5 - 13.
Michelle Arthurs-Brennan is Cycling Weekly's Tech Editor, and is responsible for managing the tech news and reviews both on the website and in Cycling Weekly magazine.
A traditional journalist by trade, Arthurs-Brennan began her career working for a local newspaper, before spending a few years at Evans Cycles, then combining writing and her love of bicycles first at Total Women's Cycling and then Cycling Weekly.
When not typing up reviews, news, and interviews Arthurs-Brennan is a road racer who also enjoys track riding and the occasional time trial, though dabbles in off-road riding too (either on a mountain bike, or a 'gravel bike'). She is passionate about supporting grassroots women's racing and founded the women's road race team 190rt.
She rides bikes of all kinds, but favourites include a custom carbon Werking road bike as well as the Specialized Tarmac SL6.
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