Adidas's new Velosamba shoe launched to cater for city cyclists

The target audience is a young community 'building a creative, diverse and city-based cycling culture'

adidas news cycling shoes

Having re-entered the cycling shoe market with the creatively named Road Shoe last year, Adidas has now launched a new addition to its riding footwear collection: the Velosamba.

If we thought the entry level Road Shoe was a departure from Adidas' pro cycling past, an intriguing decision following a 15-year hiatus, we hadn't seen nothin' yet.

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