Adidas's new Velosamba shoe launched to cater for city cyclists

The target audience is a young community 'building a creative, diverse and city-based cycling culture'

adidas news cycling shoes

Having re-entered the cycling shoe market with the creatively named Road Shoe last year, Adidas has now launched a new addition to its riding footwear collection: the Velosamba.

If we thought the entry level Road Shoe was a departure from Adidas' pro cycling past, an intriguing decision following a 15-year hiatus, we hadn't seen nothin' yet.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.