Ribble opens 'possibly the best bike shop in the world'

Ribble Cycles opens brand new, state-of-the-art, ultimate LBS in Clitheroe, Lancashire

Ribble flagship store

Ribble Cycles has opened a new ‘omnichannel’ flagship showroom in the Ribble Valley, Lancashire, that it is calling “possibly the best bike shop in the world".

The brand says it has reimagined retail by "personalising the physical in-store experience and combining with a digitally enabled environment to be paperless, efficient, engaging and constantly ‘live’ with the ability to refine in real time messaging and merchandising."

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.