Bradley Wiggins poised to ink multi-million pound sponsorship deal with Skoda UK

Three-year deal in the offing for Sir Bradley Wiggins's team and brands

Bradley Wiggins, Tour of Britain 2016, stage 7a time trial (Andy Jones)

(Image credit: Andy Jones)

Sir Bradley Wiggins is on the verge of striking a sponsorship deal with Skoda UK that could pour millions of pounds into his own brands and his eponymous team over the next three years, Cycling Weekly can reveal.

A spokesperson for Skoda UK confirmed the brand was in “advanced discussions” with Wiggins and his commercial partner company XIX Entertainment but that it had yet to be signed.

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