Bradley Wiggins poised to ink multi-million pound sponsorship deal with Skoda UK

Three-year deal in the offing for Sir Bradley Wiggins's team and brands

Bradley Wiggins, Tour of Britain 2016, stage 7a time trial (Andy Jones)

(Image credit: Andy Jones)

Sir Bradley Wiggins is on the verge of striking a sponsorship deal with Skoda UK that could pour millions of pounds into his own brands and his eponymous team over the next three years, Cycling Weekly can reveal.

A spokesperson for Skoda UK confirmed the brand was in “advanced discussions” with Wiggins and his commercial partner company XIX Entertainment but that it had yet to be signed.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Having trained as a journalist at Cardiff University I spent eight years working as a business journalist covering everything from social care, to construction to the legal profession and riding my bike at the weekends and evenings. When a friend told me Cycling Weekly was looking for a news editor, I didn't give myself much chance of landing the role, but I did and joined the publication in 2016. Since then I've covered Tours de France, World Championships, hour records, spring classics and races in the Middle East. On top of that, since becoming features editor in 2017 I've also been lucky enough to get myself sent to ride my bike for magazine pieces in Portugal and across the UK. They've all been fun but I have an enduring passion for covering the national track championships. It might not be the most glamorous but it's got a real community feeling to it.