The women’s RideLondon Classique will have the same prize pot as the men’s RideLondon-Surrey Classic when it is raced this July.
The race, which will be held on Saturday, July 30, will have a pool of €100,000 – the richest on offer for any women’s WorldTour race this season.
On the Sunday, the men’s race will see riders competing for the same amount of money as organisers look to set a new standard for women’s cycling.
“We believe in equality in sport,” said event director Hugh Brasher.
“We believe that it is right that the prize money for our new UCI Women’s WorldTour event matches that [of the men’s], setting a new standard for women’s cycling. This is the same policy that we have operated at the London Marathon for many years.”
Last year the RideLondon-Surrey Classic became the richest men’s one-day race on the UCI calendar, with the winner picking up €25,000.
Laura Trott, who won the inaugural women’s RideLondon event, said: “Women’s cycling is being given the recognition it deserves. Prudential RideLondon has pioneered incredible change in women’s cycling, first with live television coverage, then live cameras on bikes last year and now with record prize money and parity with the men’s race.”
The women’s race will take place on a 5.5km circuit in central London, beginning on the Mall and is part of a 17-race WorldTour series.