Italian actress Cristiana Capotondi helped to unveil this year's Giro d'Italia classification leaders' jerseys at a launch event at the Martini Bar in Milan on Tuesday night.
The most notable difference over previous editions of the jerseys is the inclusion of a tricolore strip on the neck and running up the front with '150' at the top - this signifies the 150th anniversary of Italy's national unification.
Giro organiser RCS Sport also announced that a new classification jersey will be awarded at this year's Giro - a tricolore design which will be awarded to the team that has shown the most 'fair play' during the three-week race.
The 2011 Giro jerseys - with corresponding sponsors - are as follows:
Maglia Rosa Esta The (pink jersey) - overall classification leader
Maglia Verde Banca Mediolanum (green jersey) - mountains classification
Maglia Bianca Ministero dell'Ambiente (white jersey) - best young rider
Maglia Rosso Passione Saint Gobain (red jersey) - points classification
Maglia Tricolore (green, white, red jersey) - 'Fair Play' team
All of this year's jerseys were designed by Jonny Mole.
The 94th Giro d'Italia starts in Turin with a team time trial on May 7 2011 and finishes in Milan on May 29. Capotondi will officially start the race in Turin.
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2011 Giro d'Italia to start in Turin with team time trial
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