Mavic will not provide neutral service at the Tour de France for first time since 1977
Shimano will now take over as the race mechanics for the French Grand Tour

Mavic will no longer be providing the neutral service at the Tour de France, bringing the 44-year-old tradition to an end.
The iconic French wheel-builder has provided support for all Tour riders since 1977, becoming a familiar feature in the French Grand Tour.
But the organiser of the Tour de France, ASO, has announced that Mavic will not longer be providing the neutral support at its races, as Japanese component company Shimano will take over the role.
Mavic will no longer be providing neutral support in any ASO races, including the likes of Paris-Roubiaix and Paris-nice.
A post on the official Tour de France Twitter account said: “Shimano will adorn the neutral support cars in all ASO races, offering all riders assistance to get back on the road as quickly as possible in the event of a crash or a mechanical issue.”
Mavic has been battling through financial difficulty in recent years as the company was placed into receivership in 2020, in need of a buyer to secure its future.
In July last year, a court in Grenoble in the south of France ruled that Mavic would be taken over by the Bourrelier Group, a French family holding company.
The takeover means Mavic will keep 105 out of the 210 staff it currently employs, as well as its research and development facility, and its production site.
Bourellier, which owns French DIY chain Bricorama, said its plans to focus on the aluminium and carbon rim, hub and wheel aspects of the Mavic business.
In a statement, the new owner said: “Mavic must rediscover the dimension of a family SME with agile governance and short and autonomous decision-making circuits that it has lacked in recent years, and with a refocus on what has made the success of the brand.”
Mavic, founded in 1889, is best known for its wheels but has also expanded into shoes and clothing over the years.
Thank you for reading 10 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers. Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.
-
-
Dr Hutch: WLTM someone to join him on long rides
Doctor Hutch leaves sightseeing for others and dedicates his long rides to the pursuit of solitary suffering. But now he’s looking for ride-mates - A GSOH is a must
By Michael Hutchinson • Published
-
Carolin Schiff makes huge solo effort to take victory at women's Unbound Gravel 200
German off-road pro takes a massive solo victory at gravel's premiere event, Unbound
By Henry Lord • Last updated
-
Jumbo-Visma perfect until it really mattered: Five things we learned from the men's cobbled Classic season
Tadej Pogačar should be lining up a tilt at Paris-Roubaix, Mathieu van der Poel has won almost everything he can, and Ineos Grenadiers underwhelmed
By Adam Becket • Published
-
‘It was just agony’: Inside the Paris-Roubaix debuts of four young Brits
Josh Tarling, Zoe Bäckstedt, Sam Watson and Alice Towers lived very different days at the Hell of the North
By Tom Davidson • Published
-
Two days in hell: The best images from Paris-Roubaix and Paris-Roubaix Femmes
Take a look at our mega-gallery of some of the best photos from a weekend of brutal racing
By Adam Becket • Published
-
'We raced like juniors from start to finish. It was crazy' - Mathieu van der Poel on his Paris-Roubaix victory
Dutchman reflects on a 'strange' day at Paris-Roubaix, the fastest edition in history
By Tom Davidson • Published
-
CW Live: Live updates of men's Paris-Roubaix as Mathieu van der Poel wins; Jasper Philipsen second for Alpecin-Deceuninck 1-2; Wout van Aert third; Peter Sagan abandons in last-ever edition
Follow live updates of the men's Paris-Roubaix where Wout van Aert is among several cards that Jumbo-Visma have to play
By Chris Marshall-Bell • Last updated
-
Filippo Ganna, Lorena Wiebes, or Matej Mohorič: Eight wildcards for Paris-Roubaix
Who could spring a surprise at the Hell of the North?
By Adam Becket • Published
-
'All the pressure was on him': Philippe Gilbert impressed by Kasper Asgreen’s form ahead of Paris-Roubaix
Danish rider finished seventh for Soudal Quick-Step after Patrick Lefevere called for riders to ‘save team’s honour’
By Tom Thewlis • Published
-
Can anyone stop Lotte Kopecky and SD Worx? Six contenders for Paris-Roubaix Femmes
It's hard to look past the Dutch super-team, but Trek-Segafredo have been dominant in the Hell of the North
By Adam Becket • Published