Mavic will no longer be providing the neutral service at the Tour de France, bringing the 44-year-old tradition to an end.
The iconic French wheel-builder has provided support for all Tour riders since 1977, becoming a familiar feature in the French Grand Tour.
But the organiser of the Tour de France, ASO, has announced that Mavic will not longer be providing the neutral support at its races, as Japanese component company Shimano will take over the role.
Mavic will no longer be providing neutral support in any ASO races, including the likes of Paris-Roubiaix and Paris-nice.
A post on the official Tour de France Twitter account said: “Shimano will adorn the neutral support cars in all ASO races, offering all riders assistance to get back on the road as quickly as possible in the event of a crash or a mechanical issue.”
Mavic has been battling through financial difficulty in recent years as the company was placed into receivership in 2020, in need of a buyer to secure its future.
In July last year, a court in Grenoble in the south of France ruled that Mavic would be taken over by the Bourrelier Group, a French family holding company.
The takeover means Mavic will keep 105 out of the 210 staff it currently employs, as well as its research and development facility, and its production site.
Bourellier, which owns French DIY chain Bricorama, said its plans to focus on the aluminium and carbon rim, hub and wheel aspects of the Mavic business.
In a statement, the new owner said: “Mavic must rediscover the dimension of a family SME with agile governance and short and autonomous decision-making circuits that it has lacked in recent years, and with a refocus on what has made the success of the brand.”
Mavic, founded in 1889, is best known for its wheels but has also expanded into shoes and clothing over the years.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
-
-
Caleb Ewan's struggles continue at 'Giro d'Italia from hell'
The Australian rider seemed dejected on Instagram after finishing over 30 minutes on stage ten
-
Biniam Girmay withdraws from Giro d'Italia following podium eye injury
A cork struck the Eritrean in his left eye while he celebrated his historic stage ten victory on Tuesday
-
Creating an icon - Behind the scenes at Paris-Roubaix Femmes
Only in its second year, the Paris-Roubaix Femmes is not just a gruelling day for the riders, but a logistical and organisational challenge for those behind the scenes - Amy Sedghi speaks to the people helping to create an icon
-
From the cobbles to the race track: Tom Boonen is living his best life
Classic legend Tom Boonen on race car driving, Mathieu van der Poel and modern cycling
-
Yves Lampaert said he used a judo move to avoid serious injury at Paris-Roubaix
Quick-Step Alpha Vinyl rider crashed after striking a fan last Sunday
-
'It is something that I will definitely never forget, it was the hardest race I've ever done' — The first dry Paris-Roubaix Femmes
In the race's second edition, everyone was having a 'completely different' experience, whether they were a veteran or a neo-pro
-
Bradley Wiggins: Ineos Grenadiers victory at Paris-Roubaix was 'typical Dave Brailsford'
Former Tour de France winner spent the day on a motorbike covering the race
-
'You gotta love bike racing don't you, it's the best thing in the world' — Ben Turner after a dramatic first Paris-Roubaix
Ineos Grenadiers rider claims 11th after crashing, but sees teammate win race
-
From finishing outside the time limit to winning Paris-Roubaix, Dylan van Baarle 'buzzing' after victory
Dutch rouleur claims first Paris-Roubaix for Ineos Grenadiers after 12 years of trying
-
Team DSM choose not to use adjustable pressure system at Paris-Roubaix
Dutch squad will debut system at Tour de France instead
