'We like to innovate, try new things, think about new possibilities': How Team Sunweb are lighting up the Tour de France

How are the Dutch team winning despite their unfancied billing?

(Image credit: Yuzuru SUNADA)

The strategy behind Team Sunweb’s excellent Tour de France is as simple as it is invigorating to watch: attempt to excite.

Devoid of a major general classification rider following Tom Domoulin’s move to Jumbo-Visma, Sunweb were not among the teams expect to perform well at this year’s delayed Tour.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Chris Marshall-Bell

A freelance sports journalist and podcaster, you'll mostly find Chris's byline attached to news scoops, profile interviews and feature writing across a variety of different publications. He has been writing regularly for Cycling Weekly since 2013.

Previously a ski, hiking and cycling guide in a number of places, but mostly in the Canadian Rockies and Spanish Pyrenees, he almost certainly holds the record for the most number of interviews conducted from snowy mountains.

He lives in Valencia, Spain.