Rapha invites riders to share their goals for 2021

Brand expands its own office tradition and asks its followers to share their riding goals on Instagram, with favourite picks to be supported

Rapha riding goals

Let's face it, 2020 wasn't the best year for bike riding, so Rapha has decided to kick off the New Year with an optimistic new initiative that it’s calling Rapha Riding Goals.

Every January, each Rapha staff member sets themselves a new riding goal for the year ahead. Staff usually write their goals, along with their own personal race number, on a staff message board next to their bike hooks.

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.