Strava allows virtual activities to count towards challenges as Zwift reveals its users log an extra 10 per cent annually

Game changing rule amendment means Zwift and indoor trainer rides can count towards challenges

Strava has announced that it will now allow virtual rides and runs to count towards partner challenges.

Up until today's announcement, though indoor activities could be displayed on the ride and run sharing site, they couldn't count towards any challenge. That all changes now, with Le Col being the first to adopt the change with its Season Starter campaign.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.