Total Direct Energie change name and kit design after sponsor rebrand

The new design brings a bit of a tropical colour feel to the professional peloton in 2021

The new Team TotalEnergies kit
(Image credit: Team TotalEnergies)

French UCI ProTeam Total Direct Energie have changed their name and the whole look after their title sponsor has rebranded.

The team is now called Team TotalEnergies and brings a huge amount of colour to the peloton with their brightly coloured jersey as well as joining Cofidis in donning the riders with red bib shorts.

Bringing the colours of the rainbow to the peloton along with the white jersey should make the team very easy to spot as they go up against far more subdued kits on the backs of their rivals.

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In a team press release, Martin Bertran, historical director of cycling sponsorship since 2016, said: “The new visual identity of TotalEnergies is a small revolution in our energy sector: joyful, colourful, innovative, it reflects the strong ambition of the company, that to become the company of all energies, committed to carbon neutrality by 2050. 

"Applying these tones to the Team's outfit was a challenge and a great pleasure! I spoke with the runners, who I believe very much appreciate this new design: so much the better! It is up to them to bring new hours of glory to this new outfit."

The team will debut their new attire at the Tour de France which starts on June 26 in Brest.

The rainbow coloured back of the new Team TotalEnergies kit

(Image credit: Team TotalEnergies)

One of the team's big-name riders, Niki Terpstra said: "I really like this new jersey, there is a lot of white which makes it very classy. There are also beautiful colours which perfectly represent the new logo and the image of TotalEnergies."

French rider Fabien Doubey added: "I am surprised with the result. It was difficult to imagine colours after the reveal of the TotalEnergies logo. This jersey is very modern. It is in tune with the times. Personally, I like it. This will allow us to stand out even more compared to the other teams and that's great."

This rebranding has come shortly after the team were linked with a huge potential signing of Peter Sagan (Bora-Hansgrohe) and his entourage. This was reported by both Gazzetta dello Sport and L'Equipe but it would require €8million as he brings 11 riders and staff with him.

Deceuninck - Quick-Step boss, Patrick Lefevere also mentioned the link after saying his team were not interested in signing the Slovak if it meant bringing his whole entourage too.

Lefevere said: "Until recently I heard from Lombardi that a team was willing to take everyone on board. I also read that it would be Direct Energie, but to be honest: I don't know," 

It is known that the French team are looking towards the WorldTour in a couple of year's time, so maybe this would be a big step towards that.

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Tim Bonville-Ginn

Hi, I'm one of Cycling Weekly's content writers for the web team responsible for writing stories on racing, tech, updating evergreen pages as well as the weekly email newsletter. Proud Yorkshireman from the UK's answer to Flanders, Calderdale, go check out the cobbled climbs!

I started watching cycling back in 2010, before all the hype around London 2012 and Bradley Wiggins at the Tour de France. In fact, it was Alberto Contador and Andy Schleck's battle in the fog up the Tourmalet on stage 17 of the Tour de France.

It took me a few more years to get into the journalism side of things, but I had a good idea I wanted to get into cycling journalism by the end of year nine at school and started doing voluntary work soon after. This got me a chance to go to the London Six Days, Tour de Yorkshire and the Tour of Britain to name a few before eventually joining Eurosport's online team while I was at uni, where I studied journalism. Eurosport gave me the opportunity to work at the world championships in Harrogate back in the awful weather.

After various bar jobs, I managed to get my way into Cycling Weekly in late February of 2020 where I mostly write about racing and everything around that as it's what I specialise in but don't be surprised to see my name on other news stories.

When not writing stories for the site, I don't really switch off my cycling side as I watch every race that is televised as well as being a rider myself and a regular user of the game Pro Cycling Manager. Maybe too regular.

My bike is a well used Specialized Tarmac SL4 when out on my local roads back in West Yorkshire as well as in northern Hampshire with the hills and mountains being my preferred terrain.