Tour of Britain races boosted local economies by £30 million

YouGov data shows significant impact both the men’s and women’s national tours had on host towns across the country

Stevie Williams
(Image credit: SWPix.com)

The Lloyds Bank Tours of Britain boosted host towns' local economies by more than £30 million last year, data released by YouGov has revealed.

A study carried out after the races took place in 2024 by the research firm showed that the direct economic impact of both events was huge, with the four-stage Tour of Britain Women in June bringing in a value of £10.4 million to local areas, while the Tour of Britain Men boosted local economies by £17.2 million. According to the data the total event impact came to £11.9 million and £21.2 million respectively.

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Tom Thewlis
News and Features Writer

After previously working in higher education, Tom joined Cycling Weekly in 2022 and hasn't looked back. He's been covering professional cycling ever since; reporting on the ground from some of the sport's biggest races and events, including the Tour de France, Paris-Roubaix and the World Championships. His earliest memory of a bike race is watching the Tour on holiday in the early 2000's in the south of France - he even made it on to the podium in Pau afterwards. His favourite place that cycling has taken him is Montréal in Canada.

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