Is the new Trek Emonda ALR set to make aluminium cool again?

The newest iteration of the Trek Emonda ALR is said to offer lightweight performance at competitive prices and it looks very good indeed. Is aluminium on its way back?

Trek Emonda ALR

Aluminium has always been a great option for those looking for lightweight performance at a reasonable price.

Plenty of companies already offer great alloy frames but has any made its aluminium bikes look as good as the newest version of the Trek Emonda ALR?

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