Is the price of the new Specialized Tarmac SL8 more polarising than the 'Speed Sniffer'?

Early leaks suggested the Speed Sniffer was the big story, but our audience was more incensed by the price

specialized tarmac sl8 descending
(Image credit: Specialized)

If any brand can be said to capture the vibe, hype and division that Apple has achieved in the world of consumer tech over here in bicycle land, then surely it's Specialized.

Both brands have their diehard fans, as well as detractors. Both carry a distinctly recognizable brand identity, and both are highly successful in their respective spheres. Of course, for Specialized - as with Apple - the flipside of being such a large and ubiquitous brand is that most people have an opinion and are very forthcoming with it. 

Swipe to scroll horizontally
PositiveNegative Ambivalent
14%58%28%
Swipe to scroll horizontally
Too similarToo expensive
32%12%

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1