New £449/$499 Zwift Hub smart trainer: idiot-proof and cheap is the new high-tech and expensive

Global online cycling platform ditches plans for a high-end smart bike and goes back to basics with a user-friendly turbo

Zwift Hub turbo trainer on an orange background
(Image credit: Zwift)

Zwift has launched its first smart trainer, the Zwift Hub. Priced at $499/£449, including a pre-installed cassette, the global online cycling platform has decided that what the current economic climate needs is an affordable, user-friendly direct-drive trainer and not the super-sleek smart bike it was originally planning.

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