State Bicycle Co. celebrates 420 Day a.k.a Weed Day with the launch of their new 420 Collection, complete with a psychedelic Klunker-style bike, marijuana leaf embossed grips and pipe-hiding bar ends.
Rooted in fixed gear and city culture, the Arizona-based brand has put forth some unique products over the years, including collaborations with the Grateful Dead, Wu-Tang Clan, the Simpsons, Ozzy Osbourne, NASA, and the US National Parks Foundation.
The brand, known for their affordable urban bikes, has been delivering a self-proclaimed "sense of fun" since 2009, and their annual 420 products are certainly an interpretation thereof.
In the US, marijuana is now legal for recreational consumption in 18 states, but the origins of the April 20th celebration dates back to the days when marijuana was still an illegal drug. It was the 1970s and a group of Californian high schoolers routinely smoked marijuana at 4:20 p.m. The ritual caught on and the code word "420" was coined to allow the teenagers to talk freely about smoking marijuana. With the month preceding the day in the American calendar format, April 20th, or 4/20 soon became a day of celebration in the same way people celebrate Pi day on March 14th or 3/14.
Every year, State Bicycle Co. releases a special product run in celebration of 4/20, and this year, their green-and-purple Klunker bike takes center stage.