Strava hires Twitter exec as design head

Anita Patwardhan Butler will be responsible for what you see in your Strava app going forward

Strava
(Image credit: Getty Images)

Strava has hired one of Twitter’s senior managers as its new head of design.

The cycling social media app has appointed Anita Patwardhan Butler who most recently served as vice president of product design at Twitter, where she was responsible for improving the user experience. 

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Having trained as a journalist at Cardiff University I spent eight years working as a business journalist covering everything from social care, to construction to the legal profession and riding my bike at the weekends and evenings. When a friend told me Cycling Weekly was looking for a news editor, I didn't give myself much chance of landing the role, but I did and joined the publication in 2016. Since then I've covered Tours de France, World Championships, hour records, spring classics and races in the Middle East. On top of that, since becoming features editor in 2017 I've also been lucky enough to get myself sent to ride my bike for magazine pieces in Portugal and across the UK. They've all been fun but I have an enduring passion for covering the national track championships. It might not be the most glamorous but it's got a real community feeling to it.