Strava’s Global Bike to Work Day is nearly upon us, with thousands of commutes logged on the social network set to be used to make riding in cities safer.
You may see logging your commute on Strava as an easy way to rack up the miles each week, but Strava Metro aggregates the millions of commutes made by bike each week and uses that (anonymous) information to help urban planners improve city infrastructure for cyclists and pedestrians.
Over 70 organisations around the world, including University College London, are using Strava Metro Data and Strava has launched Global Bike to Work Day on May 10 to help collect even more data.
Gareth Nettleton, VP of Marketing for Strava, commented; “Strava Metro is a revolutionary product that only a business like Strava can create.
“We’ve been helping runners and cyclists track their activities since 2009, and their billions anonymised of data points have given us a unique perspective on how they move through urban areas.
“When we combine our perspective with local government data and research, Strava can be a very insightful partner to urban planners and municipalities that want to promote and improve cycling in their city.”
He added: “Your Strava commute counts because every activity has the potential to make a difference to cycling in your area. It doesn’t matter if you ride 1 mile or 50 miles, if you ride to work on 10th May you can be a part of a global movement to make cities better for cyclists.”
Sign up to the Strava challenge by clicking here and you can get yourself a lovely digital badge when you complete your ride to work on May 10.
So cycling to work isn’t just a great way to get fit and save some money, you could also help change the world!