David Millar and Garmin will be reuniting seven years after the British rider retired from professional racing.
Retired British pro Millar has relaunched his popular CHPT3 cycling clothing brand, with a new direction and a new investor.
As part of the new direction CHPT3 Millar has teamed up with Garmin, the former sponsor of his professional squad late into his prestigious career, to release a unique cycling kit, which will be officially revealed this weekend.
Millar, who raced for Garmin-Sharp for seven seasons until his retirement from the peloton in 2014, is hoping to bring CHPT3 to a wider audience, with a greater focus on women’s cycling kit and sustainability.
The 44-year-old, a four-time Tour de France stage winner, said: “Garmin used to be my professional uniform almost every day for the last seven years of my career. I have so many memories of racing in a Garmin kit.
“The CHPT3 | Garmin kit is the official kit for those of us that love our Garmin. We designed the kit to represent both the heritage and the future of cycling. I always wanted to create a branded kit that I would have loved to wear as a professional racer, a kit that was elegant, premium quality, high performance yet without the feeling that you're wearing a billboard.”
The CHPT3 Garmin collaboration will be officially unveiled at the Unbound Gravel event in Kansas, USA, before it goes on sale around the world on July 20.
Coming in two editions, riders will have a choice of a subtle version of the kit or a classic style that resembles the old Team Garmin kit from the early 2010s.
Millar is taking CHPT3 in a new direction for 2021 as passionate cycling fan Mikkel B Rasmussen has invested in the company.
The brand is now hoping to adopt a more affordable price for its kit, along with a new focus on encouraging more women to get into cycling, improving sustainability, and reaching out to the USA and Asia, while also spreading across disciplines to include road, gravel, mountain biking and everyday cycling.
Millar said: “Millions of people are discovering their love for cycling these years. Yet, cycling can feel so exclusive and elitist and can put people off before they’ve even got on a bike.
“The cycling industry has managed to position cycling as a sport of suffering, pain, and herd-like behaviour. CHPT3 is for people that want to break free of that narrow code and make cycling a broad part of their lifestyle. CHPT3 is for both men and women. It serves many types of cycling, always with a focus to make cycling a positive, playful force in the life of our users.”
The first new line of CHPT3 kit, Most Days, is available for pre-sale now and will be available to buy from June 8.
The line will include the first CHPT3 products for women.
Rigoberto Urán obliterates Tour de Suisse competition with stunning time trial win
Colombian Urán way ahead of the rest of the field in the Swiss mountains, moving up to second in GC
By Chris Marshall-Bell •
Who speaks for the riders?
The formation of two riders’ unions on both the women’s and men’s sides of the sport could be about to change the shape of top level cycling. Paul Knott investigates further
By Paul Knott •
The nine best bike throws in the history of cycling
Cycling Weekly looks back at some of the most memorable bike throws of all time, from Bradley Wiggins's stylish Trentino effort to Dumoulin's hissy fit.
By Alex Ballinger •
'There's still a lot of work to do': David Millar vows to continue fight for change after losing CPA election
David Millar says the fight give professional cyclists a voice starts now after he lost the election for CPA president.
By Gregor Brown •
'I didn't think it would kick off this much' - David Millar on fighting for riders' rights in CPA election
Giving riders a meaningful voice is the next big issue facing professional cycling after the era of systematic doping, according to former racer David Millar.
By Alex Ballinger •
David Millar's Time Trial review: 'A captivating insight into pro racing'
Charles Graham-Dixon reviews David Millar's film, 'Time Trial'
By Richard Windsor •
David Millar: 'I took powerful, dangerous drug thanks to TUE loophole'
Former British pro David Millar recounts what taking triamcinolone (Kenacort) did to his body and mind, and says he took it due to a TUE for a 'fake tendon issue'
By Nigel Wynn •
David Millar defends his role as a British Cycling Academy mentor
Former Garmin-Sharp rider David Millar says he is in a good position to mentor young British riders about the dangers of doping
By Stuart Clarke •
David Millar mentoring British Cycling academy riders about anti-doping
Multiple Grand Tour stage winner David Millar has been mentoring British Cycling academy riders on anti-doping at their new base in northern Italy
By Cycling Weekly •
David Millar gives seal of approval to Maserati Tour de Yorkshire sportive course
David Millar checks out the route for the Maserati Tour de Yorkshire Ride
By Richard Windsor •