Evans Cycles boosts online offerings by 68% as cycling industry struggles

More stores and new dropship strategy for Evans as it expands apace in the face of industry tough times

Bike shop
(Image credit: Jetta Productions Inc / Getty)

An ambitious new 'dropshipping' programme by historic retailer Evans Cycles has seen online customers offered 9,500 new lines across parts, accessories and clothing.

The programme - whereby items are listed online at Evans and shipped directly via a range of distributors - is complemented by the opening of three new Evans Go outlets in Sports Direct stores in Norwich, Gateshead and Blackpool. There are plans to open more outlets in 2024.

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After cutting his teeth on local and national newspapers, James began at Cycling Weekly as a sub-editor in 2000 when the current office was literally all fields. 

Eventually becoming chief sub-editor, in 2016 he switched to the job of full-time writer, and covers news, racing and features.

A lifelong cyclist and cycling fan, James's racing days (and most of his fitness) are now behind him. But he still rides regularly, both on the road and on the gravelly stuff.