'Fan photos have quadrupled' - has Netflix's Tour de France Unchained made riders more popular?

The show's stars have seen their profiles boosted by the new documentary

Fabio Jakobsen takes a selfie with a fan
(Image credit: Getty)

There was a feeling, or rather a hope, that increased interest in cycling would follow Netflix’s new Tour de France: Unchained documentary series.

Experts call it The Netflix Effect. Ask any F1 fan, and they will tell you how their sport surged in popularity after the release of Drive to Survive in 2019. Today, in fact, half of F1 fans in the US credit the series for their introduction to the sport. 

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