Can Ford’s VR technology help to improve cyclists' safety?

Car manufacturer hopes to improve UK cycle safety through Share The Road campaign

Ford's VR technology in action

(Image credit: David Williams)

As part of its recently launched Share The Road campaign, Ford unveiled its virtual reality tool, WheelSwap, designed to improve cycle safety by increasing empathy between motorists and cyclists, and change behaviour in urban traffic.

Share The Road aims to breed empathy between motorists and cyclists, in order to change behaviour in urban traffic in the UK. Users of WheelSwap VR tool can watch two types of three-minute footage – one from a cyclist’s perspective and the other through the eyes of a motorist – showing various common hazards encountered while on the move.

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