We all remember the moment we received our first bike and the Evans Cycles 2014 Christmas campaign hopes to recreate that feeling for children across the country.
The retailer have drafted in some expert help to kick off the campaign, with Sir Chris Hoy appearing as Father Chris-tmas in the launch video.
In the clip, Hoy can be seen sitting in front of the fire, wrapping a present using his penny-farthing tape dispenser as we are told that Father Chris is the man to ask if you want a “proper bike” for Christmas.
The #FatherChris campaign offers the chance for children to submit letters or pictures, with prizes for the best ones each week and the overall winner receiving an early present from Evans on Christmas Eve.
Hoy is promoting the ‘Real Bikes For Real Riders’ campaign, aimed at getting children riding in ‘real riding’ grown-up situations on bikes that enable them to get the most enjoyment from their riding.
Entries to the competition can be submitted on the Evans Cycles Facebook, Twitter and Instagram pages or in one of the golden post boxes in each store.
Full prize list details for the competition can be found here
Sir Chris Hoy’s new kids’ bikes: Exclusive interview
With a new range of children’s bikes about to hit these shores, Sir Chris Hoy speaks exclusively to Cycling Weekly
Sir Chris Hoy has his ID checked to get in to his own velodrome
-
-
Seven men jailed for stealing bikes worth £70k from Rutland Cycling shop
Police caught the gang of thieves who had stolen 23 bikes from the chain store in Grafham Water
By Ryan Dabbs •
-
These are all the teams applying for WorldTeam and Women’s WorldTeam status next year
Qhubeka-NextHash miss the first deadline, as five women’s teams apply to step up to the top level
By Alex Ballinger •
-
‘Drivers and cyclists need to be less tribal, we are just people trying to get around,’ says Sir Chris Hoy
Sir Chris Hoy says drivers and cyclists need to be less tribal, and accept that “we’re just people trying to get around.”
By Alex Ballinger •
-
Sir Chris Hoy calls for end to ‘us and them’ mentality between cyclists and drivers
Sir Chris Hoy said drivers and cyclists need to put themselves in each other’s shoes to improve road safety.
By Alex Ballinger •
-
Chris Hoy apologises after saying he 'feels sorry for Mamils' and compares them to 'overweight football fans'
Chris Hoy has apologised for an article in which he offered style advice and said he "feels sorry for Mamils", saying that it was written tongue-in-cheek.
By Henry Robertshaw •
-
Chris Hoy: 'It's the right time for British cycling to have a shake-up'
Olympic track sprint gold medallist Sir Chris Hoy says that British cycling has been 'challenged' but not tarnished by recent revelations
By Nigel Wynn •
-
British Cycling confirms HSBC sponsorship deal
Sir Chris Hoy says the deal will "help anyone who wants to get on a bike" right up to the elite levels of the sport.
By Vern Pitt •
-
Sir Chris Hoy on Shane Sutton: "I have never met anyone who gave so much"
Olympic champion Sir Chris Hoy issues statement on Shane Sutton, saying that his "his uncompromising approach yielded unparalleled results"
By Nigel Wynn •
-
Sir Chris Hoy to race at Le Mans 24 hour event
The track legend to take on a new challenge
By James Smurthwaite •
-
March 23 is a great day to be born if you want to be an Olympic gold medallist
Sir Chris Hoy and Jason Kenny were born on March 23, as were Sir Steve Redgrave and Mo Farah
By Stuart Clarke •
