We all remember the moment we received our first bike and the Evans Cycles 2014 Christmas campaign hopes to recreate that feeling for children across the country.
The retailer have drafted in some expert help to kick off the campaign, with Sir Chris Hoy appearing as Father Chris-tmas in the launch video.
In the clip, Hoy can be seen sitting in front of the fire, wrapping a present using his penny-farthing tape dispenser as we are told that Father Chris is the man to ask if you want a “proper bike” for Christmas.
The #FatherChris campaign offers the chance for children to submit letters or pictures, with prizes for the best ones each week and the overall winner receiving an early present from Evans on Christmas Eve.
Hoy is promoting the ‘Real Bikes For Real Riders’ campaign, aimed at getting children riding in ‘real riding’ grown-up situations on bikes that enable them to get the most enjoyment from their riding.
Full prize list details for the competition can be found here
With a new range of children’s bikes about to hit these shores, Sir Chris Hoy speaks exclusively to Cycling Weekly