GoPro launches entry level Hero camera under £200 threshold

Action cam market leader has brought down the cost of membership to the Heroic family

GoPro Hero helmet camera action camera

Market leader in action camera tech, GoPro, has today announced the launch of a brand new Hero family member. The new GoPro Hero is already on sale and comes in at a penny under two ton: £199.99.

The new GoPro hero is compatible with over 30 different mount types, which can be used to fix the unit to handlebars or helmet.

With a two-inch display, the camera is waterproof to 10 metres (you'd need to really get stuck in a downpour to surpass that) and can take 10MP pictures, recording HD video at 1440p60 and 1080p60.

Mounts to handlebar or helmet, though we're not sure how well stabalisation will cope with cobbles

The camera works in conjunction with the GoPro App, meaning video and pictures can be wirelessly transferred to smartphones for social sharing.

The camera has been constructed with durability at front of mind, and GoPro says it's suitable for "kids, adventurous social sharers and travel lovers" - so it should withstand commutes where you might want to record what's going on, too.

You can start and stop recording, take photos and turn it off using voice control too and video stabilisation can smooth out footage.

“HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture”, says Meghan Laffey, GoPro’s SVP of Product, “HERO makes it easy to share ‘wow’ moments at a price that’s perfect for first-time users.”

Previously, the cheapest camera was the Hero5, at £299.99, with the Hero6 coming in at £399.99 and the top end Fusion 360° £649.99.

Helmet and bike mounted action cameras have become increasingly popular in the last few years - with commuters using them to capture interactions with other road users as well as those riding for leisure recording and sharing their adventures.

>>> Best helmet and bike mounted action cameras

There's a ride range of options - including those made to offer dual services for riders - such as the Xplova X5 GPS which combines a camera with a cycling computer, and the Cycliq Fly12 and Fly6 units which marry lighting with recording, front and rear.

Michelle Arthurs-Brennan
Michelle Arthurs-Brennan

Michelle Arthurs-Brennan is Cycling Weekly's Tech Editor, and is responsible for managing the tech news and reviews both on the website and in Cycling Weekly magazine.


A traditional journalist by trade, Arthurs-Brennan began her career working for a local newspaper, before spending a few years at Evans Cycles, then combining writing and her love of bicycles first at Total Women's Cycling and then Cycling Weekly. 


When not typing up reviews, news, and interviews Arthurs-Brennan is a road racer who also enjoys track riding and the occasional time trial, though dabbles in off-road riding too (either on a mountain bike, or a 'gravel bike'). She is passionate about supporting grassroots women's racing and founded the women's road race team 190rt.


She rides bikes of all kinds, but favourites include a custom carbon Werking road bike as well as the Specialized Tarmac SL6. 


Height: 166cm

Weight: 56kg


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