There appears to be a price war on the Garmin Edge 1040, and the consumers are winning. But be quick, they won't hang around for long

The GPS bike computer has even more money knocked off, as retailers go toe-to-toe for a limited time only.

The Garmin Edge 1040 bike computer on gravel bike handle bars with a Cyber Monday roundal on the top left
(Image credit: Garmin)

Just three short days ago, Adam, the Cycling Weekly News Editor, found what was a gem of a deal in the early Black Friday spoils.

With some retailers knocking up to a 42% off the RRP, it was hardly to be sniffed at; who wouldn't want £250/ $ off the price of the much coveted Garmin Edge 1040 GPS bike computer?

Garmin  Edge 1040
Save 43%
Garmin Edge 1040 : was £599.99 now £339.99 at Tredz Limited

This deal undercuts the Decathlon offer by £10, and there's free delivery too, so you save £260 off the original price and get it delivered to your door.

Sigma Sports is matching this price for a limited time only, again with free delivery.

Garmin  Edge 1040 Solar
Save $141.99
Garmin Edge 1040 Solar: was $699.99 now $558 at Walmart

Deals on Garmin GPS computers in the US are a lot trickier to find, and this one is from Walmart of all places. It may not be quite as big as the UK offer at 20% off, but it's undercut all other retailers as far as I can see, and it's the solar model to boot.

Currently undercuts the Decathlon deal by £10 and with free postage, I'm actually wondering if the two brands that have got this extra saving have realised that all the other retailers haven't quite discounted it this heavily.

These price drops, rather than matches, aren't something I've seen in the past half-decade while covering Black Friday and other sale periods, such as Amazon Prime Big Deals Day. So I really don't think it will hang around for long.

When we reviewed the Edge 1040, it was Garmin's flagship bike computer. One of the only bad things we had to say at the time was that it was wildly expensive.

The price has naturally been reduced due to a newer model, the Garmin Edge 1050 now taking top spot, but even at the time of the launch, we concluded that the Edge 1040 was probably still the better buy as they offered such similar features that the price hike wasn't necessary.

Now that there's such a large saving to be had on the RRP, it's hard to say a bad thing against this model, especially if you already have a power meter.

There really are so many features in this compact GPS unit that it's hard to list them all, but rest assured that as well as tracking and measuring all your ride data and metrics, it also delivers power guidance, and real-time stamina insights, like having your own virtual coach and DS on your handlebars.

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Hannah Bussey

Hannah is Cycling Weekly’s longest-serving tech writer, having started with the magazine back in 2011. She has covered all things technical for both print and digital over multiple seasons representing CW at spring Classics, and Grand Tours and all races in between.


Hannah was a successful road and track racer herself, competing in UCI races all over Europe as well as in China, Pakistan and New Zealand.


For fun, she's ridden LEJOG unaided, a lap of Majorca in a day, won a 24-hour mountain bike race and tackled famous mountain passes in the French Alps, Pyrenees, Dolomites and Himalayas. 


She lives just outside the Peak District National Park near Manchester UK with her partner, daughter and a small but beautifully formed bike collection. 

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