Inside Rapha: is it just branding or a British success story?

Is Rapha a triumph of branding or one of Britain’s greatest cycling success stories? Cycling Weekly headed to north London to find out...

One of the first things that catches your eye on entering Rapha HQ are the race numbers located around employees’ desks.

“When you join Rapha, every employee gets a silk race number,” explains head of R&D, Simon Huntsman. “It shows how long you have been here.”

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1