Two-wheeled cover specialist Yellow Jersey has teamed up with the Cycling Sports Group (CSG) to offer three months' free bike insurance with new bikes.
CSG is the supplier behind Cannondale, Mongoose and GT bikes and the offer will be available through over 600 retailers, effective immediately.
The deal provides riders with Yellow Jersey's 'Ultimate' policy - and means that their bike and equipment will be covered worldwide, against theft, crash and accidental damage.
The 'Ultimate' package also covers riders who are taking part in competitive races and events abroad.
The announcement comes in line with the release of the 2019 Cannondale, Mongoose and GT bikes, but the insurance offer is still valid on end of season 2018 models.
Following the three month period, customers will be given the opportunity to purchase further cover at a 25 per cent discount - even if they have made a claim. The cost of continuing the cover, as with any insurance, will vary depending upon the individual and the bike(s) in question.
“We’re delighted to be working with Cycling Sports Group. We’re big fans of the brand portfolio and this partnership presents excellent opportunities for all involved - us, them, the retailer and the customer,” said Yellow Jersey MD, Ryan Georgiades.
“Retailers are working in increasingly crowded spaces so we’re really pleased we can help differentiate. We have seen some ride away insurance policies before but to have such comprehensive cover for three months adds significant value to the sale, as thefts and accidents often happen soon into new bike ownership," said Cycling Sports Group Director of Marketing, Clive Gosling.
"In addition, Yellow Jersey are offering to beat all retailer's shop insurance renewal quotes by 10 per cent and includes cover for cycle related activities such as shop rides and demos. We feel this will help our dealers lower their running costs and increase their cover,” he added.
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Michelle Arthurs-Brennan is a traditional journalist by trade, having begun her career working for a local newspaper, where highlights included interviewing a very irate Freddie Star (and an even more irate theatre owner), as well as 'the one about the stolen chickens'.
Previous to joining the Cycling Weekly team, Michelle was Editor at Total Women's Cycling. She joined CW as an 'SEO Analyst', but couldn't keep her nose out of journalism and in the spreadsheets, eventually taking on the role of Tech Editor before her latest appointment as Digital Editor.
Michelle is a road racer who also enjoys track riding and the occasional time trial, though dabbles in off-road riding too (either on a mountain bike, or a 'gravel bike'). She is passionate about supporting grassroots women's racing and founded the women's road race team 1904rt.
Michelle is on maternity leave from July 8 2022, until April 2023.
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