Le Col launches summer range with imagery that celebrates the landscape closer to home

The range-topping Hors Categorie Collection gets a revamp with updated HC bib shorts

Le Col has launched its 2021 Spring-Summer kit with a dash of creativity. Generally, a new product release would come accompanied with a shower of stunning photographs from a suitably iconic location—whether that’s snaking switchbacks of the Stelvio or the steep streets of Siena.

We’ve all become experts in adapting and improvising over the last year, and Le Col is no different. With the combination of travel bans and social distancing making scant the possibility for a typical launch, a decision was made for an alternative—just fake it.

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