New aero sensor Body Rocket raises £250,000 through crowdfunding

Body Rocket's founders estimate the rapidly growing real-time aerodynamic market set to reach $780M by 2026

(Image credit: Photo: Ian G.C. White)

With the body on the bike making up the vast majority of aerodynamic drag, it's little wonder that aero sensors are a fast growing product group - and one such device has now raised over £255,000 via crowdfunding.

>>> Are aero sensors the tech of the future?

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.