See.Sense teams up with British Cycling to offer insights into dangers facing cyclists on the road
The intelligent bike lights collect data that will be fed back to BC to help support better infrastructure
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See.Sense have announced a partnership that will see the intelligent bike light manufacturer become the 'Official Crowdsourced Data and Insight Supplier' for British Cycling.
The lights, initially funded via Kickstarter crowdfunding, use patented sensor technology to monitor cyclist's experiences, providing real-time information on collisions and near-misses, road surface, journey flow, speed and dwell times.
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The light also adjusts inline with the rider's environment and movement - becoming brighter and flashing more quickly when risk is greater - such as at junctions and roundabouts. Brightness levels reduce when it's lighter outside, saving battery life.
Insights will be recorded by cyclists using the See.Sense mobile app, and will be relayed to British Cycling. The national governing body for cycling will also offer its 144,000 members discounts with See.Sense.
See.Sense's insights have already been used in Manchester, where smart city demonstrator CityVerve used the information to support its planning for cycle infrastructure investment and policies to promote cycling.
Philip McAleese, CEO at See.Sense, said: “At See.Sense we want to make cycling better. Cycling that’s safer, more convenient and more enjoyable for everyone. Today’s announcement will speed up this process as we work closely with British Cycling and local authorities to implement the changes required from our rider insights.
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“Now, every time someone cycles with a See.Sense light on, they’ll know that they’re not only more visible on their ride, but that they’re also empowered to help make cycling better for everyone.”
British Cycling’s Commercial Director, Jonathan Rigby, added: “This is a really exciting partnership for both our members, the See.Sense community and cyclists across Britain.
“Our aim is to inspire and support people to cycle more regularly. The data generated by See.Sense lights will provide us with valuable insights, enabling us to guide national and local government on the smartest and most effective cycling infrastructure investments.”
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Michelle Arthurs-Brennan is a traditional journalist by trade, having begun her career working for a local newspaper, where highlights included interviewing a very irate Freddie Star (and an even more irate theatre owner), as well as 'the one about the stolen chickens'.
Previous to joining the Cycling Weekly team, Michelle was Editor at Total Women's Cycling. She joined CW as an 'SEO Analyst', but couldn't keep her nose out of journalism and in the spreadsheets, eventually taking on the role of Tech Editor before her latest appointment as Digital Editor.
Michelle is a road racer who also enjoys track riding and the occasional time trial, though dabbles in off-road riding too (either on a mountain bike, or a 'gravel bike'). She is passionate about supporting grassroots women's racing and founded the women's road race team 1904rt.
Michelle is on maternity leave from July 8 2022, until April 2023.
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