Shimano extends Jumbo-Visma sponsorship to new women's team for 2021

Shimano to supply components for Cervélo bikes of Jumbo-Visma men’s team, development team and new 12-strong women’s team


Shimano has revealed details of its sponsorship of the new Jumbo-Visma women’s team, as well as renewing its 25-year sponsorship of the men’s team, which was most famously known as Rabobank between 1996 and 2012.

While the Dutch team switched from Bianchi to Cervélo for 2021, ending a seven-year bike deal with the Italian brand, Shimano has been a constant throughout the team’s equipment sponsorship.

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.