By Cycling Weekly published
Sigma Sport will continue in the domestic peloton this year, despite the demise of its professional team.
Spread betting company IG withdrew its sponsorship from IG-Sigma Sport, the UCI-ranked squad, in November, which threatened to end Sigma's presence on the UK racing scene for over a decade.
But the Kingston-upon-Thames-based cycle shop has joined up with hydration supplement company Nuun & Co to support what will become the Nuun-Sigma Sport-London Racing Team for the 2014 season.
The team all hold down full-time jobs, and fellow sponsor Peak Cycling Performance will be engaging in some real-life case studies into how performance can be improved with a busy work/life schedule.
"We'll set out to do the events which attract the biggest crowds, such as the big track meets in and around London, and town centre road racing such as the London Nocturne," team manager and rider Cameron Fraser told Cycling Weekly.
"The riders come to realise what time is available during a busy work/life balance. We have to work out how to fit training around commuting to work, and making use of the available time during the week. We look for quality of training over the volume. It's about being smart with your time.
"After the events, it's important for us to talk about cycling and getting into racing to other riders and people in the pubs and cafes who have come down to watch. We don't just pack up and go home."
Joining the existing members of the former Nuun-YB team are the national Derny champion James Holland-Leader, Tom Copeland, who rode for Sigma's UCI team in 2011, and CW's own Symon Lewis.
This article was first published in the January 16 issue of Cycling Weekly. Read Cycling Weekly magazine on the day of release where ever you are in the world International digital edition, UK digital edition. And if you like us, rate us!
Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.
Training through the pain
It’s a universal truth in cycling: when the hard effort hurts too much, we back off and slow down. But can we train our ability to tolerate pain? Steve Shrubsall finds out
By Stephen Shrubsall • Published
11 alternative kits with more flair than (most of) the WorldTour would know what to do with
Gravel, crit, and amateur teams have some of the best kits (fact)
By Michelle Arthurs-Brennan • Published