Cristiano Ronaldo's agent moves into cycling with João Almeida and Ruben Guerreiro deal

Jorge Mendes is the agent of the likes of José Mourinho and Charles Leclerc

(Image credit: Getty Images)

Portuguese riders João Almeida and Ruben Guerreiro have both become clients of the football agent Jorge Mendes' sports marketing company Polaris Sport, who have partnered with João Correia's Corso Sport, of which the riders are clients.

This means that Polaris will promote the two riders who both had exceptional seasons in 2020, both performing superbly at the Giro d'Italia with Almeida (Deceuninck - Quick-Step) wearing the leader's pink jersey for two weeks, Guerreiro (EF Education-Nippo) winning the blue mountains jersey and a stage at the same race.

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Corso has a huge list of superb young talent in the cycling world, such as former world champion, Mads Pedersen (Trek-Segafredo), Giro d'Italia winner Tao Geoghegan Hart (Ineos Grenadiers) and Tour de France stage winner Søren Kragh Andersen (Team Sunweb). But these riders will not be promoted by Polaris.

In a press release, the company said: "Polaris Sports and Corso have just established a partnership agreement which aims to optimise the commercial perspectives of Portuguese athletes that work with [Corso] in an association that is expected to be fruitful and successful,

"It is with enthusiasm that we welcome these athletes who, from now on, join the constellation of Polaris Sports, which manages the commercial aspect of the career of some of the most recognised athletes in the world."

Mendes himself is famous for being the agent of Juventus star Cristiano Ronaldo, as well as Tottenham Hotspur's manager José Mourinho, as well as having links with multiple other clubs, players, and managers plus Ferrari Formula One driver, Charles Leclerc.

Both Guerreiro and Almeida have come through similar paths with both riders starting out at American development team, Hagens Bermans Axeon. Both had an amazing 2020 season with Almeida hoping to do more in Grand Tours in the future as he goes into his second year as a WorldTour rider.

Guerreiro ended the year badly when he was hit by a car while out training suffering a fractured clavicle and will have to have surgery, delaying his start to the 2021 season.

Tim Bonville-Ginn
Tim Bonville-Ginn

Tim Bonville-Ginn is one of Cycling Weekly's content writers for the web team responsible for writing stories on racing, tech, updating evergreen pages as well as the weekly email newsletter.

Bonville-Ginn started working in cycling journalism while still at school and university for a voluntary site based on Twitter before also doing slots for Eurosport's online web team and has been on location at the Tour de Yorkshire, Tour of Britain, UCI World Championships and various track events. He then joined the Cycling Weekly team in late February of 2020.

When not writing stories for the site, Bonville-Ginn doesn't really switch off his cycling side as he watches every race that is televised as well as being a rider himself and a regular user of the game Pro Cycling Manager.

He rides a Specialized Tarmac SL4 when out on his local roads back in West Yorkshire as well as in northern Hampshire with the hills and mountains being his preferred terrain.