Cristiano Ronaldo's agent moves into cycling with João Almeida and Ruben Guerreiro deal

Jorge Mendes is the agent of the likes of José Mourinho and Charles Leclerc

(Image credit: Getty Images)

Portuguese riders João Almeida and Ruben Guerreiro have both become clients of the football agent Jorge Mendes' sports marketing company Polaris Sport, who have partnered with João Correia's Corso Sport, of which the riders are clients.

This means that Polaris will promote the two riders who both had exceptional seasons in 2020, both performing superbly at the Giro d'Italia with Almeida (Deceuninck - Quick-Step) wearing the leader's pink jersey for two weeks, Guerreiro (EF Education-Nippo) winning the blue mountains jersey and a stage at the same race.

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Corso has a huge list of superb young talent in the cycling world, such as former world champion, Mads Pedersen (Trek-Segafredo), Giro d'Italia winner Tao Geoghegan Hart (Ineos Grenadiers) and Tour de France stage winner Søren Kragh Andersen (Team Sunweb). But these riders will not be promoted by Polaris.

In a press release, the company said: "Polaris Sports and Corso have just established a partnership agreement which aims to optimise the commercial perspectives of Portuguese athletes that work with [Corso] in an association that is expected to be fruitful and successful,

"It is with enthusiasm that we welcome these athletes who, from now on, join the constellation of Polaris Sports, which manages the commercial aspect of the career of some of the most recognised athletes in the world."

Mendes himself is famous for being the agent of Juventus star Cristiano Ronaldo, as well as Tottenham Hotspur's manager José Mourinho, as well as having links with multiple other clubs, players, and managers plus Ferrari Formula One driver, Charles Leclerc.

Both Guerreiro and Almeida have come through similar paths with both riders starting out at American development team, Hagens Bermans Axeon. Both had an amazing 2020 season with Almeida hoping to do more in Grand Tours in the future as he goes into his second year as a WorldTour rider.

Guerreiro ended the year badly when he was hit by a car while out training suffering a fractured clavicle and will have to have surgery, delaying his start to the 2021 season.

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Tim Bonville-Ginn

Hi, I'm one of Cycling Weekly's content writers for the web team responsible for writing stories on racing, tech, updating evergreen pages as well as the weekly email newsletter. Proud Yorkshireman from the UK's answer to Flanders, Calderdale, go check out the cobbled climbs!

I started watching cycling back in 2010, before all the hype around London 2012 and Bradley Wiggins at the Tour de France. In fact, it was Alberto Contador and Andy Schleck's battle in the fog up the Tourmalet on stage 17 of the Tour de France.

It took me a few more years to get into the journalism side of things, but I had a good idea I wanted to get into cycling journalism by the end of year nine at school and started doing voluntary work soon after. This got me a chance to go to the London Six Days, Tour de Yorkshire and the Tour of Britain to name a few before eventually joining Eurosport's online team while I was at uni, where I studied journalism. Eurosport gave me the opportunity to work at the world championships in Harrogate back in the awful weather.

After various bar jobs, I managed to get my way into Cycling Weekly in late February of 2020 where I mostly write about racing and everything around that as it's what I specialise in but don't be surprised to see my name on other news stories.

When not writing stories for the site, I don't really switch off my cycling side as I watch every race that is televised as well as being a rider myself and a regular user of the game Pro Cycling Manager. Maybe too regular.

My bike is a well used Specialized Tarmac SL4 when out on my local roads back in West Yorkshire as well as in northern Hampshire with the hills and mountains being my preferred terrain.