From Gaza to the Giro d’Italia – the many faces of Israel Start-Up Nation

How Israel’s first WorldTour team plans to change a nation

“Thank you for the question, because this is so dumb,” says Canadian billionaire Sylvan Adams, who has just touched down from Miami and is sat in the lobby of a beachfront hotel in Tel Aviv.

I had just asked Adams about accusations of sportwashing aimed at Israel after the Giro d’Italia announced the opening three stages would be held there in 2018, a decision Adams himself was integral in bringing about.

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